We 🫶 Sport!
Why brands choose WXY Studios for Sport
Sport isn’t just another content pillar. It’s tribal and matters deeply to the people watching.
At WXY Studios, sport isn’t something we occasionally dip into. It’s a genuine specialism. We’ve built strategies for global tournaments, created always-on content around elite competitions and worked inside the complex world of major sponsorship rights.
In short, if you’re looking for a social media agency that gets sport, you’ve come to the right place.
We’ve worked at the highest level of global sport
Some agencies dabble in sports, whereas we’ve built playbooks for it.
For the Fifa World Cup 2022, we devised the global YouTube content creator strategy that positioned YouTube Shorts as the world’s digital stadium. Our framework brought matches and moments to screens everywhere through a full-funnel content ecosystem.
The result? Over 600 million hours of World Cup-related watch time during the tournament window. More than 5 million subscriber growth on the official channel.
Tournament experience beyond football
Our sport credentials go wider than one competition. We’ve worked on social media campaigns for the Commonwealth Games, Wimbledon and major European and global football tournaments, so we understand the nuance between local activation and global storytelling.
Every competition/tournament has its own rhythm and audience behaviour. Crucially, each has its own sensitivities meaning they all must be treated individually.
Always-on sport content that feel native
Sport doesn’t live in one month every four years. We’ve developed always-on content strategies that keep brands relevant across entire seasons. From match-day reactive formats to culture-led social moments, we build systems that allow brands to show up consistently without feeling forced.
And because we’re a UK-based social media agency, we understand how football culture actually plays out online here. It also help that we’re genuine football fans. We follow leagues, watch the tournaments and understand why certain moments explode and others fall flat.
We put our money where our mouth is
WXY Studios is the main shirt sponsor for the Stockport Dynamoes Girls Under 12 team. Supporting grassroots football isn’t a marketing line for us, it’s something we genuinely care about.
Looking for a sports marketing agency in the UK?
We combine creative thinking with operational understanding. And because we’re nimble and built without big-agency layers, decisions happen quickly. We’d love to talk if you’re looking for a:
Sports social media agency
Football marketing agency
Sports sponsorship activation agency
Creative partner to handle a global tournament brief.
Get in touch with WXY Studios today 👇
