Working with Wasserman to deliver reactive social content for Rexona / Sure to supports its sponsorship of major football tournaments.

WXY Studios was appointed by Wasserman due to our previous work for the Qatar World Cup and the mens Euro tournaments.

We worked across both the CONCACAF Gold Cup and the UEFA Women’s Euro, sourcing boots-on-the-ground content creators for Switzerland and devising a range of content scenarios.

In partnership with the Wasserman team, we produced reactive content pre, during and post-match across TikTok and Instagram. Additionally, we supported with creative scripting and concepts for additional sporting moments across the summer, including Wimbledon.