REXONA SUMMER OF SPORT

CHALLENGE
Rexona / Sure needed to show up consistently and credibly across major summer tournaments, with reactive, in-the-moment content that could keep pace with live sport.

APPROACH
Wasserman appointed WXY Studios as senior social creatives, building on our track record across major tournaments to deliver fast, culturally relevant content at scale.

EXECUTION
We worked across the CONCACAF Gold Cup and UEFA Women’s Euro, sourcing on-the-ground creators in Switzerland and building a bank of reactive content scenarios.

We delivered content pre, during and post-match across TikTok and Instagram, ensuring the brand showed up in real time around key moments.

Alongside this, we supported with creative concepts and scripting for additional sporting moments across the summer, including Wimbledon.

OUR ROLE
Social-first creative, real-time content strategy, creator sourcing

IMPACT
Always-on, reactive social presence across multiple tournaments
Increased relevance through real-time engagement and culturally timed content