HEINZ BEANZ ETIQUETTE

CHALLENGE
Reignite cultural conversation around Heinz Beanz by finding a fresh, attention-grabbing angle on one of Britain’s most familiar dishes.

IDEA
Turn a simple truth into a talking point. We created Beanz Etiquette, a campaign built on the insight that not everyone knows the “proper” way to eat beans.

EXECUTION
Working in an interim creative director capacity, we partnered with etiquette expert William Hanson to bring authority and humour to the idea.

We led the campaign end-to-end, from concept and talent management through to production and delivery, launching on TikTok and speaking widespread debate.

The campaign quickly gained traction, driving viral engagement and earning coverage across national press and broadcast.

OUR ROLE
Interim creative direction, campaign concept, talent booking and management, end-to-end production

IMPACT
Viral TikTok campaign with widespread cultural traction
Front page of the Daily Star
Coverage across The Guardian, The Times, The Mirror, LBC, TalkTV and more