How to eat beans the proper way!

Despite being one of the most popular British dishes, insight revealed that some Brits do not know how to prepare the iconic staple.

We created the campaign, Beanz Etiquette, partnering with William Hanson to let the nation know the PROPER way to eat beans!

Launching on TikTok, our campaign went viral, making it to the front page of the Daily Star and various radio, print and TV outlets, including Joe, LBC, The Guardian, The Times, The Mirror and Talk TV (below).

@williamhansonetiquette This is not your local lido, how to serve Beanz on Toast @Heinz UK #etiquette #Britishfood #williamhanson ♬ original sound - William Hanson
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