HEINZ KETCHUP CHRISTMAS GRAVY BOAT

CHALLENGE
Create a stand-out moment for Christmas, finding a way for Heinz Ketchup to earn a place on the festive dining table.

IDEA
Reimagine the Christmas dinner. We introduced the ketchup gravy boat, a playful product designed to spark debate and put ketchup at the centre of the Christmas meal.

EXECUTION
To amplify the idea, we identified Huns Net as the perfect cultural partner, tapping into their audience to create the ultimate “Hun Hamper” for unapologetic ketchup fans.

The collaboration extended the idea beyond a single moment, driving conversation and shareability across social.

OUR ROLE
Creative concept, partnership strategy

IMPACT
A culturally relevant Christmas moment that sparked conversation around Heinz Ketchup’s place at the dinner table.