The Drum Award Winners: Grand Prix Chairman Award + three category wins
We settled the debate (and caused controversy) by posting that Heinz Ketchup belongs in the fridge.
Heinz’s most viewed organic Tweet / X post resulted in global coverage (Ladbible, The Sun, Mail Online, CNN, USA Today) and debate achieving over 700 million impressions and a social reach of 45 million
See reaction here [TikTok]
See coverage here [Metro, UK]
See broadcast debate [This is Today, USA]
