HEINZ MAYONNAISE EASTER EGG WITH THE CHOCOLATE SMITHS

CHALLENGE
As part of a series of “Signature Moments” on social, Heinz needed standout content for key calendar moments, with limited budgets and the challenge of making mayonnaise culturally relevant at Easter.

IDEA
Create aan unexpected Easter product that people wouldn’t ignore. A mayonnaise Easter egg that sparked curiosity and debate.

EXECUTION
To maximise reach, we partnered with The Chocolate Smiths, tapping into their audience to extend distribution. Together, we created a piece of social-first content that brought the product to life in a simple, scroll-stopping way.

OUR ROLE
Creative concept, budget management, partnership strategy, content direction

IMPACT
250K+ organic TikTok views in the first 48 hours
500k+ views across platforms