HEINZ BEANZ OF YOUR DREAMZ

CHALLENGE
Drive awareness and participation for Beanz of Your Dreamz, a nationwide campaign inviting Brits to invent their own bean flavours.

IDEA
Kick things off with a culturally relevant voice. We partnered with the ArchBishop of Banterbury to create our own tongue-in-cheek “fantasy flavours”, sparking curiosity and setting the tone for the nation to join in.

EXECUTION
As part of Heinz’s Signature Moments, we led creative direction, partner management and budget delivery, bringing the collaboration to life and ensuring the idea landed with maximum impact on social.

The launch content drove immediate engagement, with the conversation continuing across Heinz’s owned channels.

OUR ROLE
Creative direction, partnership strategy and management, budget management

IMPACT
1M+ organic reach in the first 24 hours
Nationwide conversation sparked around the campaign mechanic