BREWING UP CREATIVE FOR LAVAZZA

CHALLENGE
The Social Shepherd was pitching for the Lavazza UK social accounts and brought WXY Studios in to strengthen the creative thinking.

The brief included a new product launch alongside an opportunity to make Lavazza relevant before and during a distinctly British sporting event - Royal Ascot.

APPROACH
We developed social-first creative routes that gave Lavazza a distinctive role within Royal Ascot, finding ways to connect the product with the culture surrounding the occasion rather than simply attaching the brand to the event.

EXECUTION
Working as part of The Social Shepherd’s pitch team, we developed the ideas alongside the agency and presented the creative directly during the pitch.

After the account was won, a number of the concepts we put forward were taken forward and executed for Lavazza UK.

OUR ROLE
Pitch creative, concept development, creative direction, pitch presentation

IMPACT
Helped support a successful pitch for the Lavazza UK social account.

Creative concepts developed by WXY Studios progressed from pitch ideas into live client work.