MASTERCARD X UEFA CHAMPIONS LEAGUE

CHALLENGE
Working with Ogilvy Social. Lab Brussels, WXY Studios was brought in to develop creative routes for Mastercard’s UEFA Champions League social activity.

The opportunity was to take Mastercard’s presence beyond the 90 minutes and find new ways to bring the culture of football fandom into its social content.

IDEA
We developed an always-on creator programme built around the people and communities that make football culture what it is.

Rather than focusing solely on what happens inside the stadium, the idea embedded creators within fan communities to capture the rituals and moments happening around the game.

EXECUTION
We developed the creative alongside the agency team and presented our thinking directly to Mastercard as part of the pitch.

The creator programme was selected and taken forward for further development, becoming part of Mastercard’s Champions League social programme.

OUR ROLE
Creative concept, social-first thinking, creator programme, pitch presentation