COMPARE THE MARKET
CHRISTMAS TIKTOK GIVEAWAY

CHALLENGE
Support Compare the Market’s Christmas TikTok campaign with standout content that would drive engagement and participation around a nationwide giveaway.

IDEA
Use storytelling as a hook. We developed a series of playful, rhyming poems performed by Carl the Wombat, turning each film into a guessing game centred around UK cities.

EXECUTION
Working with Hogarth, we led copywriting and storyboarding for a series of TikTok videos.

Each piece invited audiences to guess the featured city, including Birmingham, Glasgow, Manchester and London, encouraging interaction and repeat viewing across the campaign.

OUR ROLE
Copywriting, storyboarding

IMPACT
9M+ reach on TikTok
High levels of engagement driven by interactive, narrative-led content