LAUNCHING WALKERS ON TIKTOK

CHALLENGE
Walkers needed to establish a distinctive and credible presence on TikTok, building a channel from the ground up in a fast-moving and trend-led environment.

IDEA
Create a social-first content approach that balanced reactive cultural moments with always-on brand storytelling, designed to make Walkers feel native to the platform.

EXECUTION
Working with PepsiCo’s in-house agency, Sips & Bites, we led the launch of Walkers on TikTok.

We developed the channel’s creative direction and managed end-to-end production, from talent booking and on-location shoots through to editing and publishing.

Alongside the launch, we delivered three months of always-on content, reacting to pop culture, sporting moments and showcasing the breadth of the Walkers range.

OUR ROLE
Creative development, full-service content production, always-on social strategy

IMPACT
Successful launch of Walkers’ TikTok channel with Gary Lineker helping us kick things off
Consistent stream of reactive and brand-led content